National Insurance Academy, Pune|Sales and Marketing
P869 | Programme for Marketing Executives (Non-Life)
Academic Year 2026-2027
Duration
3Days
Scheduled Dates
20 Jul 2026 - 22 Jul 2026
Background
The general insurance sector in India is witnessing significant developments driven by emerging risks, regulatory changes, technological advances, and evolving customer expectations. New risk exposures such as cyber threats and climate-related events are expanding the scope for insurance solutions and creating new market opportunities.
Recent reforms under the Insurance Laws (Amendment) Act, 2024 are expected to further strengthen the insurance ecosystem and support the national vision of Insurance for All by 2047.
In this environment, marketing and business development professionals have an important role in identifying new opportunities, expanding insurance coverage, and strengthening customer relationships. This three-day Management Development Programme is designed to equip participants with practical marketing frameworks, customer engagement strategies, and digital tools needed to grow business in an evolving insurance market.
Learning Objectives
Enhance participants’ understanding of the evolving general insurance market in India.
Strengthen marketing capabilities required for customer acquisition and retention.
Develop strategic thinking in identifying emerging risks and translating them into insurable opportunities.
Familiarize participants with digital tools and data-driven marketing approaches.
Improve effectiveness in managing intermediaries.
Promote customer-centricity in insurance marketing and service delivery.
Key Contents
Indian General Insurance Market: Trends and Opportunities
Developments in the Regulatory Environment
Marketing Strategy in Insurance
Emerging Risk Portfolios and Product Innovation
Managing Distribution Channels and Channel Conflict
Understanding Customer Behaviour in Insurance
Relationship Marketing and Key Account Management
Digital Marketing and Business Growth
Data-Driven Marketing and Analytics
Sales Effectiveness in Insurance
Communication and Presentation Skills for Insurance Professionals
Service Excellence in Insurance
Who Should Attend
Marketing and Business Development Managers, Business executives and in charges of corporate business office/Key Business Office/Large Business Office/Medium Business Office & Small business offices, Relationship Managers and other professionals involved in insurance distribution and customer acquisition
