National Insurance Academy, Pune|Sales and Marketing
P849 | Competitive Skills for Effective Marketing (Non-Life)
Academic Year 2026-2027
Duration
2Days
Scheduled Dates
04 Jun 2026 - 05 Jun 2026
Background
"What enables the wise sovereign and the good general to strike and conquer, and achieve things beyond the reach of ordinary men, is foreknowledge."
- by Sun Tzu, The Art of War.
Competitive Intelligence (CI) is an established practice involving the systematic analysis of the external environment to identify opportunities and threats. In the globally connected insurance business landscape, characterized by intensified competition, the pace of change is unprecedented. To thrive in this environment, companies require more than just early warning signals of external changes; they also need the intelligence to be pioneers in innovation and sustainability. Building upon the systematic review of the competitive landscape of the Retail Insurance market, the two-day training program is strategically crafted to refresh the skills of value creation and competitive differentiation.
Learning Objectives
Equip participants with a comprehensive understanding of the dynamics of competition in the retail insurance industry.
Analyze current market trends and competitive forces impacting the business landscape.
Develop the ability to anticipate changes and proactively respond to industry shifts.
Key Contents
Understanding The Importance of Competitive Intelligence, Competitive Advantage, And Differentiation
Understanding The Current Competitive Landscape
Regulatory Developments
Evaluating Competitors' Product Portfolios to Understand the Emerging Marketing Propositions.
Examining Competitors' Service Models and Customer Value Propositions
Leveraging Digital Marketing Tools for Exploring Trends and Collecting Intelligence
Communication And Presentation Skills
Critical Thinking and Analytical Skills
Formulating A Personal Action Plan
Who Should Attend
Officers of General Insurance Companies are engaged in the retail insurance business and are responsible for the business development function.
