National Insurance Academy, Pune|Sales and Marketing
P764 | Distribution Channel Management for CLIA Officials (LIC)
Academic Year 2026-2027
Duration
3Days
Scheduled Dates
11 Jun 2026 - 13 Jun 2026
13 Jul 2026 - 15 Jul 2026
Background
The CLIA Channel in LIC is a channel full of potential. Even after 12 years since it began the potential has not ceased. This program aims at making the participants aware of the different channel mix and product mix adopted by different insurers. At the same time the program emphasizes on strengths and weaknesses of current distribution systems and formulate the strategy to increase the productivity and business quality of various intermediaries with specific focus on Chief Life Insurance Advisors (CLIA).
Learning Objectives
Critically analyze the performance of the distribution channel.
Understand the weaknesses in the current distribution system
Learn ways to strengthen the systems and processes of Distribution Network
Improve productivity and business quality
Enhance customer retention
Recruitment and retention of CLIA supervised Agents
Key Contents
LIC in the listed environment and opportunities in the financial markets
LIC Post IPO - Challenges & Opportunities
Current Economic Scenario (Post Pandemic)
Emerging Global Trends in Life Insurance Marketing
Distribution Channel Mix - Managing Channel Conflict
Future of the CLIA Channel and ways to strengthen it
Communication/ Presentation Skills & Business Etiquette
Digital & Social Media Marketing
Robust Sales Process
Productivity enhancement of CLIA and CLIA Supervised Agents
Marketing of Non-par Products Marketing, Annuity products, Micro-insurance, and Health Insurance Products
Marketing Strategies
Life Insurance Marketing- Trends and Tools with Practical Aspects
Use of Digital Apps in Marketing
MS Excel Hands-on
pportunities in G & U Segment
Personal Financial Planning as a Marketing Tool
Who Should Attend
Marketing Officers in the cadres of AAO/AO/ADM working in the CLIA Departments of SO (CLIA), Divisional Offices, Zonal Offices and Central Office to be nominated by the respective HRD Departments.
Trainees nominated for this programme in the last two years should not be renominated.
