National Insurance Academy, Pune|Sales and Marketing
P733 | Digital Marketing (Non-Life)
Academic Year 2026-2027
Duration
2Days
Scheduled Dates
16 Jul 2026 - 17 Jul 2026
Background
Organizations across industries are realizing that adoption of digital technologies can create greater revenue and higher value for their customers. Insurance companies are no exception. Amongst many applications, Insurers are embracing digital technologies for boosting seamless customer connection, communication, servicing, and engagement. This programme aims to explain various aspects, tools, and techniques of Digital Marketing to the programme participants to equip them to design, implement, and manage a successful digital marketing strategy for their organization.
Learning Objectives
To help participants familiarize themselves with the tools of digital marketing
To enable participants, understand Digital Marketing Strategy
To help participants acquire skill set to design and execute Digital Marketing Strategy
Key Contents
Customer-Insurer journey mapping
Digital Marketing Campaign Design
Website management and Content design Strategies
Social Media Marketing
Email based Marketing
Leveraging Blogging, Webinars, Podcasts etc.
Mobile Marketing
Pedagogy: Presentation and Case Studies, Group Discussion and Group Presentation
Who Should Attend
Officials from Marketing (BM /DM /RM, etc.) and people working in IT department handling this job.
