P732 | Workshop on Future Ready Agency Managers (Non-Life)

In today's highly competitive insurance market, agents are required to function as thorough professionals with strong product and market knowledge, effective selling skills, technological awareness, and a high degree of customer orientation. At the same time, insurers must assume a broader responsibility of transforming their channel partners into professional risk managers capable of handling multiple roles ranging from demand creation and product understanding to underwriting support, data handling, policy servicing, and overall business development.

Customer expectations have also evolved significantly due to a rapidly changing risk landscape. Clients now seek customized and innovative solutions to address increasingly complex risk exposures, making advisory competence a critical requirement for agents.

In a multi-channel distribution environment, it is imperative for insurance executives to clearly understand the multi-faceted roles of agents and to nurture professionalism through continuous technical guidance and service support. Further, in the current phase of digital transformation, emerging technologies such as Artificial Intelligence, data analytics, CRM platforms, mobile applications, and digital communication tools are reshaping how agents acquire customers, assess risks, service policies, and manage portfolios. Insurers must therefore enable agency channels with technology-driven capabilities and data-based insights to enhance productivity, compliance, and customer satisfaction.