National Insurance Academy, Pune|Sales and Marketing
P598 | Best Practices in Marketing (LIC)
Academic Year 2026-2027
Duration
3Days
Scheduled Dates
25 May 2026 - 27 May 2026
06 Jul 2026 - 08 Jul 2026
16 Sep 2026 - 18 Sep 2026
07 Dec 2026 - 09 Dec 2026
11 Jan 2027 - 13 Jan 2027
Background
InsureTech is the new disruption in the insurance industry-both in marketing and customer service. Insurance Companies are fast adapting to this change and making it possible for them to reach out to potential customers at the micro level. Added to this, the millennials are setting the rules of the game as never before that is posing a heavy challenge for insurance companies.
The marketing officials need to constantly innovate themselves at the product level and at the distribution level to be relevant and to grow.
Learning Objectives
Understanding Global Marketing trends in Life products
Knowing the competitors, their products, and their marketing strategies
Marketing bounds
Target identification
Best practices across the globe
Develop awareness of the concerns, issues, and challenges of a dynamic market
Enrich his skill level as a line manager.
Develop the required proficiency in managing resources for optimal results
Key Contents
LIC Post IPO - Challenges & Opportunities
pportunities in the future financial markets
Trends in Life Insurance Marketing in India and Globally
Impact of Fin Tech and Insure Tech in Life Insurance
Market segmentation - Changes in approach
Emerging trends in Customer Engagement
Getting the best of the distribution channels
Data analytics and predictive marketing
Blue Ocean Theory
Leveraging opportunities in Women Segment
Marketing of and discussions on ULIP, Pension, Micro-insurance and Health insurance
IRDAI Guidelines relevant to marketing of different types of products
Communication Skills
Marketing Strategies
Innovation and Creativity
Leadership Skills
Conflict Management and Negotiation Skills
Market Intelligence
Inter-Personal Relations
Business Ethics
Digital & Social Media Marketing
Team Building
Brand Management
Tax aspect - HUF & MWP act
Behavioral aspects pertinent to branch stakeholders and other relevant groups
Life Insurance Marketing- Trends and Tools with Practical Aspects
Use of Digital Apps in Marketing
MS Excel Hands-on
Opportunities in G & U Segment
Personal Financial Planning as a Marketing Tool
Who Should Attend
Chief Managers/Sr Branch Managers and Branch Managers of SO/BO to be nominated by the HRD Departments of Zonal Offices.
Trainees nominated for this programme in the last two years should not be renominated.
