P361 | Programme on Channels Management for Business Office in-charges (Non-Life)

Distribution channel partners play crucial role in driving business expansion and in achieving profitability objectives of insurers. In recent times, due to continued changes in customer behaviour, regulatory, operational and technological environments, the insurance industry has witnessed emergence of many new alternative distribution channels. This has led insurers to adopt multichannel distribution architecture. It has also led insurers to face the challenge of integrating various channels in such a way that cost remains low while effectiveness in customer service and channel productivity is enhanced. Multichannel distribution architecture also give rise to increased instances of channel conflicts. Thus, for insurance companies it is vital to have distribution channel model which is effectively designed and managed. The programme aims at discussing all the key areas crucial in this regard.